Sales

Sales performance

Revenue, margin and discount behaviour across the active branches. Jeddah and Riyadh are excluded until they go live.

Net sales

SAR 18,942,500

+4.6%vs prior period

Gross margin

27.3%

-1.1%vs prior period

Average invoice

SAR 4,013

+0.7%vs prior period

Discount rate

10.9%

+1.8%vs prior period

Ledger

Recent sales transactions

Reference-level detail supporting the measures above.

Reference	Date	Branch	Customer	Category	Amount
INV-MED-77219	21 Mar 2026	Madinah	Taibah Contracting	Electrical	SAR 412,000
INV-DMM-90118	23 Mar 2026	Dammam	Eastern Build Partners	Plumbing	SAR 268,400
INV-KHM-31204	25 Mar 2026	Khamis Mushait	Asir Housing Development	Building materials	SAR 184,900
INV-KHM-31150	16 Mar 2026	Khamis Mushait	Southern Trade Co.	Tools & hardware	SAR 46,800

AIDEN

Sales, margin and discount findings

HighDammamMargin25 Mar 2026

Gross margin below peer range on project sales

Dammam gross margin is 24.6% against a peer range of 28.3%–29.1%. The gap is concentrated in plumbing project packages.

Why it was raised

Discounts on plumbing packages averaged 16.4% at Dammam versus 9.2% across the other active branches, while landed cost rose with the local purchase mix.

Estimated impact

SAR 214,000

Margin gap of 2.8 points applied to month-to-date project revenue

2 supporting transactions · 81% confidence

MediumKhamis MushaitDiscounts22 Mar 2026

Discount depth above policy on counter sales

Nine counter sales carried discounts between 18% and 22%, above the 15% policy ceiling for non-project business.

Why it was raised

All nine were approved by the branch rather than escalated to regional. The affected lines contributed 11% of counter revenue but 26% of the branch's discount value.

Estimated impact

SAR 34,600

Discount value granted above the 15% policy ceiling

1 supporting transactions · 84% confidence

LowMadinahSales19 Mar 2026

Sales momentum ahead of plan on electrical projects

Madinah electrical project revenue is 14% ahead of plan, driven by two contracting customers with repeat orders.

Why it was raised

Order intake grew while margin held at 29.1%, so the increase is genuine demand rather than discount-driven volume.

Estimated impact

SAR 186,000

Revenue above the phased plan for the category

1 supporting transactions · 79% confidence